American Standard Sets 美标卫浴宣传拍摄


American Standard is still using our images on their website to this day. 直至今日,美标依然在其网站上使用我们的照片。 

American Standard is still using our images on their website to this day.

直至今日,美标依然在其网站上使用我们的照片。 

WHO: American Standard

WHAT: Appliance and fixture promotional shots

WHEN: March 2008

WHY: Limelight Studio was commissioned by Interbrand and American Standard to help create a campaign to feature their new fixtures and appliances. American Standard wanted to produce a light airy feel to go with the new advanced appliances that they created. Everything had to look fresh, crisp, and sharp.

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HOW: For this shoot, we needed to create three sets entirely from scratch. A warehouse outside of the city was rented, giving us a blank canvas / space to create any feel we needed.

Limelight spent a month designing the layout of three sets, taking all aspects of the composition into consideration. The tree used in the 1st image was brought in to add to the naturalistic element and the crew created a water wall to produce the drizzling effect outside the window.

In the end, it required the assistance of a forty-member assembly crew over the course of three, twenty-hour days to construct the three sets and install the lighting and flooring according to our designs. From there, it was just the “simple” matter of capturing the vision we created through our lens.

FUN FACT: The image at the top was so well received that American Standard ending up using it for their global campaign, including billboards across China. Many of the images are still being used on the American Standard website to this day. 

CAMERA: Canon EOS-1Ds Mark II with 16-35mm lens

PHOTOGRAPHY TEAM: Limelight Studio | Scott Wright, Cherry Qu, Kai Wong, Selene

PRODUCTION TEAM:Black and Cameron | Tao Wright, Daisy

客户:美标

项目:家用卫浴展示拍摄

时间:2008年3月

缘由:Limelight Studio受邀于Interbrand公司,为全球卫浴领先品牌美标拍摄新产品宣传照片。美标希望我们能拍摄出一种清新,光线通透的自然感觉使其产品看起来更加干净,冷酷锐利。

拍摄方法:针对此次拍摄我们创造了三种不同的空间设置,同时租赁一家仓库以获得空景,这样可以创造出任何我们需要的感觉。

我们花费了一个月的时间给这三套布景设计模板,并对其结构组成予以周全考虑。在第一张图片中设置了一棵树用来增加自然的元素,以及制造了一面水墙来彰显窗外蒙蒙细雨的感觉。

最后,我们通过四十个人员的协助,花费了六十小时来组装这三套布景,并安装灯光和地板。最终,只需要通过我们的镜头记录下这些布景就可以了。

花絮:最上面的那张照片得到了客户很高的评价,因此美标把它用在了全球宣传上,也包括了中国的户外展示。直至今日,很多照片仍然被用于其官方网站。

相机:佳能1Ds MarkII及16-35镜头

摄影团队: Limelight Studio | Scott Wright, Cherry Qu, Kai Wong, Selene

制作团队:Black and Cameron | Tao Wright, Daisy

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This shot ended up being used worldwide and on billboards across China.  这张照片被用于全球范围的宣传以及中国国内的户外展示。 

This shot ended up being used worldwide and on billboards across China. 

这张照片被用于全球范围的宣传以及中国国内的户外展示。