Starbucks Location Shoot 星巴克外景拍摄

At the end of June 2013, we went on location to shoot three product shots for Starbucks. For the first of these shots, we really had to take control of our environment and used multiple scrims and blacks to block out and control the daylight. From there, we used various tungsten lights and reflector boards strategically placed to create our own subdued lighting to highlight the beverage.

Other than the stylist having to get each coffee just right, this was the trickiest part of the day because the sprinkles were very small and came out quite heavy. We tried multiple methods in trying to capture a graceful sprinkling effect including the use of grinded up coffee beans to make the sprinkle seem larger. In the end, we resolved in taking a separate shot using a higher shutter speed and a concentrated light (in the form of a snoot) to highlight the falling of the sprinkles. Using post-production, the falling sprinkles were combined in the final image.

 Scott making faces in between shots.

Scott making faces in between shots.

2013年六月底,我们到一家星巴克实体店为星巴克拍摄三张产品照。在最初几张拍摄中,我们必须控制外在环境,通过使用许多的柔光布遮挡掉一些不必要的刺耳的阳光。在那里,我们使用各种钨丝灯并且策略性地变换反光板的摆放位置,打造出柔和的灯光来突出饮料。

正如下图可见,Justin正愉快的扮演着一位星巴克的员工,Scott也随之很巧妙的拍摄到他在冰摩卡上撒粉的摸样。这是一天当中最棘手的部分,因为粉是非常细而小的,一不小心就会倒出太多。我们曾试着用多种方法去捕捉到撒粉时所呈现的优美感,包括还尝试着使用磨碎后的咖啡豆,使得粉末看起来更大些。最后,我们通过使用更快的快门速度拍摄了单张照片以及一个长嘴灯罩强调撒下来的粉末。然后在后期制作中,将撒下粉末的这一蒙版添加到最终图像。

所有照片拍摄好后,Justin亲自清扫地上的粉末,履行他“员工职责”的义务。

  Justin fulfilling his "employee duties" by sweeping up the sprinkles after the shot was completed.

Justin fulfilling his "employee duties" by sweeping up the sprinkles after the shot was completed.

 Starbucks barista, food and drink stylists, and client deliberating on how to make the design more perfect.

Starbucks barista, food and drink stylists, and client deliberating on how to make the design more perfect.

 Scott's cleavage along with the food stylist Chef Li, Starbucks client, BBDO creative and accounts team

Scott's cleavage along with the food stylist Chef Li, Starbucks client, BBDO creative and accounts team

 Chef Li putting on the final touches to the straw and drink, while Scott creepily looks through.

Chef Li putting on the final touches to the straw and drink, while Scott creepily looks through.

 The group looks on as the coffee is being prepped. Notice the large scrim and soft light to recreate a daylight feel as the weather outside started to take a turn for the worse and daylight dropped significantly. 

The group looks on as the coffee is being prepped. Notice the large scrim and soft light to recreate a daylight feel as the weather outside started to take a turn for the worse and daylight dropped significantly. 

 Ice Mocha

Ice Mocha

 Group coffee shot

Group coffee shot

 Mocha Latte

Mocha Latte

Photography Team: Limelight Studio | Scott Wright (Photographer), Cherry Qu (Producer), Justin Chiu, Katie Tucker

Agency: Energy BBDO

Art Director: Energy BBDO | Oscar Wu