Redleaf Women's Hospital 上海红枫亚泰妇产医院宣传拍摄


Last Summer, we shot a series of images for state of the art women's hospital, Red Leaf consisting of a series of lifestyle and interior shots. Their facilities are like a cross between a hospital and a high end hotel. Despite being right on Huaihai Rd, it still has the seclusion, privacy, and security of a remote location.

去年夏天Limelight Studio前往红枫母婴中心拍摄一系列宣传照片。经过一天工作,我们拍摄了一些医生与护士,并且也捕捉到了来这里享受服务的一些家庭。为了创造出一个清新干净的整体感觉,我们主要运用柔光箱作为主光源加上蜂巢作为补光点亮背景。

对于这一种类型的拍摄,我们必须保持耐心因为拍摄对象会涉及到婴儿宝贝而且拍摄空间有限。但是对于大人们拍摄就显得直截了当许多指导姿势也变得更加容易但对于小宝贝就显得有些困难。所以在此次拍摄中耐心是首位的,其次你要时刻保持注意力因为婴儿的表情转瞬即逝,要全神贯注地抓住婴儿的表情动态。

We lit this scene to appear like the daylight was beaming in from the windows. We took a little while to direct the doctor because in a real situation, she would normally lower herself to the eye level of the patient, whereas the varying heights were essential for the composition. Her professionalism as a doctor made it difficult for her to remember it was a photo as her reflex was to continue to lower herself to eye level with the patient.  我们照亮了这个场景,将整体感觉显得像是日光从窗户外照射进来的。我们花了一些时间在拍摄医生上,因为在真实情况里,他会自然的将他的高度降到跟病人的视线水平差不多低,而不同的高度又是必不可少的成分。他作为医生的职业性反射经常使他忘记这是在摄影,并不小心地将身子降低到与病患的视线水平一致。

We lit this scene to appear like the daylight was beaming in from the windows. We took a little while to direct the doctor because in a real situation, she would normally lower herself to the eye level of the patient, whereas the varying heights were essential for the composition. Her professionalism as a doctor made it difficult for her to remember it was a photo as her reflex was to continue to lower herself to eye level with the patient. 

我们照亮了这个场景,将整体感觉显得像是日光从窗户外照射进来的。我们花了一些时间在拍摄医生上,因为在真实情况里,他会自然的将他的高度降到跟病人的视线水平差不多低,而不同的高度又是必不可少的成分。他作为医生的职业性反射经常使他忘记这是在摄影,并不小心地将身子降低到与病患的视线水平一致。

Scott explaining to the doctors the proposed idea for the group shot; Scott正在与医生进行交流, 指导他们进行拍摄。

Scott explaining to the doctors the proposed idea for the group shot; Scott正在与医生进行交流, 指导他们进行拍摄。

Group shot - Redleaf requested bright/white walls, so we had to use a number of lights to light the scene evenly. As you can see from the behind the scenes shot, it was actually quite dim inside. Redleaf要求背景为明亮/白色的墙体,因此我们不得不使用许多的灯设置在每一个角落,让整体画面显得均匀。正如你所看到的左边这张幕后照,大厅里面其实是相当昏暗的。

Group shot - Redleaf requested bright/white walls, so we had to use a number of lights to light the scene evenly. As you can see from the behind the scenes shot, it was actually quite dim inside. Redleaf要求背景为明亮/白色的墙体,因此我们不得不使用许多的灯设置在每一个角落,让整体画面显得均匀。正如你所看到的左边这张幕后照,大厅里面其实是相当昏暗的。

The client crowded behind Scott as he takes a shot. Notice the fill lights around the room in order to create the airy, bright daylight feel.

The client crowded behind Scott as he takes a shot. Notice the fill lights around the room in order to create the airy, bright daylight feel.

Our intern Katie and Scott waiting in between shots.

Our intern Katie and Scott waiting in between shots.

Shot from behind the scenes

Shot from behind the scenes

We opted for a more high key lighting for this shot of a nurse looking on as a mother smiles at her newborn. We added in the table and plant in the foreground at the last moment in order to provide a little bit of depth and distance, almost as if not to disturb this intimate moment. 我们在拍摄这张时选用一种更高调光的手法,在最后一刻,我们在最前端的位置加进了一张桌子和一株植物,为了是提供一点点的深度和距离感,仿佛让人不要去打扰这个亲密的时刻。

We opted for a more high key lighting for this shot of a nurse looking on as a mother smiles at her newborn. We added in the table and plant in the foreground at the last moment in order to provide a little bit of depth and distance, almost as if not to disturb this intimate moment.

我们在拍摄这张时选用一种更高调光的手法,在最后一刻,我们在最前端的位置加进了一张桌子和一株植物,为了是提供一点点的深度和距离感,仿佛让人不要去打扰这个亲密的时刻。

Check out a few of our other lifestyle shots for the hospital in the gallery below: