The Paragon

CapitaLand - The Paragon 凯德-茂名公馆人物肖像



CLIENT: Interbrand for The Paragon by CapitaLand

WHAT: Promotional stills in conjuction with a TVC

WHEN: August 2010

WHERE: Various locations including Limelight Studio, El Patio Restaurant, and a nearby park.

WHY: Limelight Studio was asked to take promotional stills for Paragon Service Departments who were doing a TVC. While shooting on location at El Patio Restaurant, time constraint was a big factor. Scott had to shoot the talent in between video takes within ten-minute increments whereas for the silhouettes shots, time was more flexible but, there was no professional talent hired.

HOW: To shoot the silhouettes, a pack was used with a scrim frame. A bike was brought into the studio and then the second shot was taken outside at a park bench. Both shots were superimposed onto the background that was preapproved by the client.

Bike Ride

Bike Ride

FUN FACT: Justin is the man pictured in 'Bike Ride' and 'Park Bench,' while the Art Director of the shoot and another friend stood in as the female models.

CAMERA: Hasselblad H3DII-39

PHOTOGRAPHY TEAM: Limelight Studio | Scott Wright, Justin Chiu, Seira Wei

ART DIRECTION: Identica | Grace Bao, Ken Koo

客户:茂名公馆; 凯德集团



拍摄地点:包括Limelight Studio在内的许多地方, El Patio餐厅以及附近的一个公园

拍摄缘由:Limelight Studio受邀为凯德集团旗下的茂名公馆拍摄剧照。当在El Patio餐厅拍摄时,少量的时间是一个事实。我们必须在广告拍摄间隙完成拍摄,时间只有十分钟。



Park Bench

Park Bench


摄影团队:Limelight Studio | Scott Wright, Justin Chiu, Seira Wei

艺术团队: Identica | Grace Bao, Ken Koo